Moreover, affiliate marketing offers transparency and measurability, allowing casinos to track performance metrics closely. Affiliates are responsible for attracting potential players to the providers' websites using various marketing strategies, such as advertising on social networks or blogs. The core of the affiliate program is that it allows affiliates to earn commissions by promoting gambling providers. Slotegrator shares what types of affiliates help iGaming brands attract loyal players consistently.Īffiliate marketing is an essential part of an online casino’s marketing strategy, offering a profitable scheme for both the platforms and their partners.
That’s where affiliate marketing comes in. Online casinos and sportsbooks require large amounts of consistent traffic to build a loyal base of players.
